Friday, March 25, 2011

March 26 is Earth Hour 2011


March 26, 2011 8:30 - 9:30 PM ( Local time )

2010 Earth hour:
Earth Hour 2010 was held from 8:30 p.m. to 9:30 p.m. local time, March 27. In Israel, the hour was held on April 22.

Earth Hour 2010 was reportedly the biggest Earth Hour yet, aiming to garner more than the one billion participant goal of 2009's Earth Hour.

126 countries participated in Earth Hour 2010.

In the United States polling shows that an estimated 90,000,000 Americans participated in Earth Hour as lights were turned off around the country, including iconic landmarks such as Mount Rushmore, the Las Vegas Strip, the Empire State Building and Niagara Falls.

Earth Hour will be carried out in practical ways, as cities and landmarks apply the core principle of turning off the lights to their everyday routine. In Chicago, the Building Owners and Managers Association (BOMA) developed lighting guidelines to reduce light pollution, and reduce the carbon footprint of downtown buildings. Mount Rushmore in South Dakota will now start powering down each night around 9 p.m. instead of 11 p.m.

In Vietnam, electricity demand fell 500,000 kWh during Earth Hour 2010, which was three times larger than the first time the country joined the event in 2009.

In the Philippines, 1,067 towns and cities pledged participation in 2010 and over 15 million Filipinos participated in the event.

About 4000 cities participated, including landmarks such as Big Ben, the Empire State Building, the Sydney Opera House, the Eiffel Tower, the Parthenon, the Brandenburg Gate, and the Forbidden City.

Celebrity Earth Hour ambassadors included South African Archbishop Desmond Tutu, former New Zealand Prime Minister Helen Clark, President of Vietnam Nguyễn Minh Triết, and London Mayor Boris Johnson.

Earth Hour has garnered support from many corporations including Coca-Cola Enterprises, Wells Fargo, IKEA, HSBC, PwC, Accenture and Nokia Siemens Networks.

Some critics point out that the reduction in power consumption in most cases is indistinguishable from zero. Sydney's The Herald Sun equated the power savings in the Sydney central business district to "taking 48,613 cars off the road for 1 hour." Critics, most notably Australian Columnist Andrew Bolt pointed out that "A cut so tiny [48,613 cars off the road for 1 hour] is trivial - equal to taking six cars off the road for a year".

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